Creativity + Social Change, University of Connecticut
Media Reviewed:
TED: Malcolm Gladwell on Howard Moskowitz and the Reinvention of Spaghetti Sauce
Malcolm Gladwell is the best-selling author of "The Tipping Point" and "Blink." In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce.
In this video, Malcolm Gladwell talks about his hero, psychophysicist Howard Moskowitz, who is most famous for reinventing spaghetti sauce. Malcolm goes into great detail about Howard's start-up consulting firm and how he was first hired by Pepsi to help find the right amount of aspartame to put into Diet Pepsi for the benefit of sales. Howard found in his studies that there is no "Perfect Pepsi" -- only "Perfect Pepsis," meaning that there are too many variations of preferred taste and preference among people to pigeon hole one perfect type. His findings were immensely vital to the food industry and had an instant impact on how food was created, sold and marketed -- most significantly with spaghetti sauce. However, his true findings were in the diversity of the preferences of Human Kind. As Gladwell states: "Where embracing the diversity of human beings, you will find a sure way to true happiness."
This speech is a wonderful example of how the creative process, in any problem-solving event, can take the solution of a simple problem, on a small scale, and develop it into a possible solution or idea that could spark change on a much greater level. As Biological Matter, we are connected to our surroundings physiologically and every part of our environment is as much a part of us as we are of it. That being said, where as, on a sub-atomic level, the smallest bit of change can start a domino effect that can cause a noticeable change in our lives as we know them, a change in the life of a single person can have the same effect on the world in which we live. As mathematics has proven, any given formula will have the same solution on any scale as long as the ratio of the parts and variables in that formula are constant. Using your creativity to overcome a problem in the smallest form could ultimately become the solution to a problem that could change the world for the better. One might not even realize they have sparked this level of change.
Howard Moskowitz was immersed in his work to find the right flavor of foods. However, his idea influenced Malcolm Gladwell, a well-known writer, teacher and great thinker of this generation. Being a best-selling author and journalist, Gladwell has the ability to reach millions with his thoughts and ideas. In the case of this video, Malcolm is speaking on the ideas of Moskowitz, as well as his interpretations of those findings, to millions. Thus, having an influence and a continuing domino effect on all who view this video. These viewers are influenced by what Gladwell is teaching.
Creativity, along with hard work, perseverance and determination, is vital to the natural progression and evolution of Human Kind. There must always be an embryo status to the creative process and that always begins with an idea. Without an idea, perpetuation of all things will continue. If you want to change the way something is on a grand scale or on a Worldly Level, you must begin with a small lab test. It is the thought that we are too insignificant to make change that hinders our progression. It is the belief that we have no control that damages our social landscape. It is the notion that finds studying the preferences of spaghetti sauce to be insignificant that labels our lives insignificant. Change begins with the creative process. Change begins with you.
"I’m starting with the man in the mirror." – Michael Jackson
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