Tuesday, January 4, 2011

The Role of Beauty in Community Satisfaction - Richard Florida

"Beautiful Places: The Role of Perceived Aesthetic Beauty in Community Satisfaction"
Richard Florida, Charlotta Mellander and Kevin Stolarick
This research uses a large survey sample of individuals across United States locations to examine the effects of beauty and aesthetics on community satisfaction. The paper conducts these estimations by ordinary least-squares, ordered logit, and multinomial logit. The findings confirm that beauty is significantly associated with community satisfaction. Other significant factors include economic security, schools, and social interaction. Further, community-level factors are significantly more important than individual demographic characteristics in explaining community satisfaction. [3 January 2011 - Creative Class - More]