Wednesday, July 7, 2010

CREATIVITY MANIFESTO

By Candice De Los Reyes
Nonprofit Studies Program, Rhode Island College
Providence, Rhode Island

  1. Nonprofit organizations have to be creative and adaptive to respond to the constantly evolving needs of the communities they serve.
  2. Nonprofits need creative and inspired thinkers who can view a problem and develop new and never-before pioneered ways to address it.
  3. Given the volatile fiscal climate, creativity and resourcefulness should be at the center of any organization’s core values.
  4. Every organization should build into its staff meetings, an institutionalized time for creative thinking.
  5. Someone once said,“Organizational culture eats strategy for breakfast.” It is imperative that creativity — and the general practice of stretching one’s mind to think outside the box — be embedded in any successful organization’s culture.

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